About
My Journey.
I’m a creative problem-solver who believes collaboration, curiosity, and connection are the keys to impactful design and campaigns. My path started 5 years ago in PR, communications, and marketing, and I found myself drawn to UX/UI design as a way to merge storytelling with building intuitive, human-centered experiences.
At Texas State University, I studied Public Relations with a minor in Business Administration, and earned my postgraduate degree in UX Design | UI/UX for Data-Driven Business at The University of Texas at Austin. Along the way, I dove deeper into design through the Ultimate Figma Masterclass 2.0 with Designership and added certifications in Generative AI, ChatGPT, HTML, and CSS. Additionally, I have received certificates in IAP2 Fundamentals of Public Participation and IAP2 Designing and Leading in Public Participation.
What I've Been Up To.
Today, I run my own freelance studio, Pederzani Designs. I get to work on projects spanning web design, brand strategy, marketing, and UX research & design, which lets me combine everything I love: empathy, problem-solving, and creativity.
My projects and clientele have ranged from hospitality, government, film, and entertainment industries. In addition to my UX design work, I have managed cross-functional teams, executed large-scale events and workshops, and managed stakeholder engagement and projects across various areas. With the world of technology moving ever so rapidly, my goal is to translate complex digital or educational experiences into digestible and intuitive processes for human interaction. Whether I am leading a team, managing projects or events, developing marketing strategies, or designing, I am always leading with a human-first mindset, while integrating AI systems to expedite workflows. To execute a successful project, I always implement the innovation framework of Design Thinking.
Outside of Design.
Outside of work, I produce and DJ electronic music, travel often, and spend time with my dog and family. I also enjoy building websites on the side for friends and family. This helps me to stay creative and support the people I care about.
Creativity and connection are very important to me, in my work life and personal life. I have always believed that using your free time outside of the workplace to continue to grow and learn is one of the most valuable things someone can do. To continuously work these muscles, I am exploring a new educational podcast, traveling to new places and learning the culture and history, finding new courses to take, or simply meeting with other creatives and brainstorming new ideas.
Looking Ahead.
I’m excited to bring my skills into a new role where I can keep learning, collaborate with great teams, and contribute as both a designer and a leader. I am a dedicated worker whose goal is to help companies reach their business goals, integrate AI systems into the ever-evolving tech field, and design experiences that truly serve people. I believe my colleagues would say that my strongest quality is passion. passion for every piece of work that I developed, passion for building strong teams, passion for presenting strong and successful projects, and passion for human-centered experiences.
Marketing - UX Research - Design & Strategy - Public Relations & Branding - Tools & AI - Professional Strengths
Skills
Marketing
Integrated Marketing Strategy
Product Positioning & Messaging
Campaign Planning & Optimization
Content Strategy & Editorial Planning
Budget Management & Forecasting
Go-To-Market Campaign Support
Audience Segmentation & Personas
Social Media Marketing (Organic & Paid)
Paid Media & Performance Ads
SEO & Search Optimization
Email Marketing & Nurture Programs
Marketing Automation & Lifecycle Campaigns
CRM & Marketing Platforms
Website UX Optimization
Conversion Rate Optimization (CRO)
Campaign Analytics & Reporting
Google Analytics Certification
A/B Testing & Performance Insights
UX Research
User Interviews & Stakeholder Interviews
Focus Groups & Moderated Sessions
Surveys & Feedback Collection
Card Sorting & Taxonomy Testing
Tree Testing & Navigation Validation
Usability Testing & Evaluation
Journey Mapping & Experience Flows
Persona Development & User Archetypes
Heuristic Evaluation & UX Audits
Quantitative & Qualitative Analysis
Competitive Landscape Analysis
Internal & External Auditing
Design & Strategy
Brand Development & Evolution
Brand Identity Systems
Brand Kits & Usage Guidelines
Electronic Press Kits (EPKs)
Wireframing & Low-Fidelity Design
Prototyping & Interaction Design
User Flows & Experience Mapping
Information Architecture
Design Systems & Pattern Libraries
Accessibility & Inclusive Design
Responsive & Mobile-First Design
Design Thinking Methodologies
Stakeholder Facilitation & Alignment
Public Relations
Public Relations Strategy
Brand Positioning & Management
Brand Messaging Frameworks
Press Materials & Media Kits
Media Relations & Outreach
Press Training & Executive Comms
Crisis Communications & Issues Management
Thought Leadership Development
Stakeholder Engagement & Partnerships
Event Planning & Brand Activations
Experiential Marketing & Live Events
Influencer & Partnership Strategy
Brand Consistency & Governance
Creative Direction & Concepting
Tools & AI
Figma & FigJam
Sketch & InVision
Miro & Collaboration Tools
Notion & Documentation
Jira & Project Tracking
SurveyMonkey & PublicInput
WordPress, Wix & Squarespace
Adobe Creative Suite
Canva for Campaign Design
HTML & CSS Fundamentals
Google Analytics
ChatGPT & Claude
Uizard & Galileo AI
DALL·E & MidJourney
Dovetail & Aurelius
Gemini, Lovable & FigJam AI
Magician for Figma
Professional Strengths
Strategic Communication
Brand Storytelling
Project Management
Creative Problem-Solving
Cross-Functional Collaboration
Relationship Building
Detail-Oriented Execution
Personable